Google Ads is an online advertising platform by Google where businesses pay to display ads on Google Search, YouTube, Gmail, Maps, and partner websites.
Benefits of Google Ads
Reach billions of users worldwide.
Target by keywords, location, age, gender, device, interests.
Control budget (daily/monthly).
Track performance with detailed analytics (CTR, CPC, conversions).
Fast results compared to SEO.
Key Features of Google Ads
Search Ads – Text ads shown on Google search results when people search for relevant keywords.
Display Ads – Image or banner ads shown across Google’s partner websites.
Video Ads – Ads shown on YouTube before, during, or after videos.
Shopping Ads – Product-based ads with images, prices, and store names.
App Promotion Ads – Ads designed to increase app installs and engagement.
How Google Ads Works
Keyword Targeting – You choose keywords people search for.
Ad Auction – Google decides which ads appear using your bid + ad quality score.
Ad Rank – Determines ad position based on bid amount, quality, and relevance.
Cost-per-Click (CPC) – You pay only when someone clicks.
Common Terms in Google Ads
CTR (Click-Through Rate) – % of people who click your ad after seeing it.
CPC (Cost per Click) – How much you pay for each click.
Quality Score – Google’s rating of ad relevance (1–10).
Conversion – When a user takes the desired action (buy, sign up, call, etc.).
Ad Extensions – Extra info like phone number, location, or links.